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Small Business  »
	Marketing Your Business The best idea in the world has no value if no one buys it. To make your business a success, you need to plan and execute in the following areas: Market sizing and planning - defining decison makers, influencers, and buyers for your business Advertising - making your potential customers aware of what you have to offer them printed material (flyers, brochures, postcards, catalogs) search engine positioning internet advertising print media TV & radio ads Promotional items bottled water t-shirts wrist bands Publicity endorsements press releases special events Sales - interacting with the customer and taking the order door to door phone trade shows stores / office / office suites web site and online stores bartering